Products through more than one channel of distribution

Assignment Help Business Economics

Reference no: EM131004736

Choose a firm that sells their products through more than one channel of distribution. (For example, Miller beer is sold through grocery stores, convenience stores, liquor stores, restaurants, bars, and stadiums—each is a different channel.) Please write and post your essay addressing the following:

(a) Identify the firm and products you have selected to discuss. There are many ways a firm could distribute its products. Different kinds of firms approach the managementof distribution in different ways. Why is this? Briefly explain using the firm you have selected and/or its competitors to illustrate your thinking.

(b) List and describe a process you would recommend to your selected firm to use in designing their channel strategy. Break it down to a step-by-step process and briefly describe each step.

(c) Marketers sometimes switch their product's distribution to a different marketing channel. Why? Describe reasonable circumstances that might lead to switching to a different marketing channel. Give reasons and an example.

Reference no: EM131004736

Questions Cloud

If a competitive firm fails to maximize profits : If a competitive firm fails to maximize profits, which of the following statements are true and which are false?

How the economy evolves over time in the solow model : Consider a Solow model where the production function no longer exhibits diminishing returns to capital accumulation. This is not particularly realistic, for reasons discussed in Chapter 4. Draw the Solow diagram in this case. Suppose the economy begi..

Lease be in order for the firm to make a positive profit : A tennis racquet manufacturer is negotiating lease on land to build a manufacturing plant. The price charged will be determined by p=$450-(0.1)D per tennis racquet. The manufacturer faces variable costs of $25 per tennis racquet. For this situation, ..

An increase in the labor force : An increase in the labor force: Consider a onetime change in government policy that immediately and permanently increases the level of the labor force in an economy (such as a more generous immigration policy).

Products through more than one channel of distribution : Choose a firm that sells their products through more than one channel of distribution. Identify the firm and products you have selected to discuss. There are many ways a firm could distribute its products. Different kinds of firms approach the manage..

Causes of the great depression to speculators-banking act : Discuss why most historians attribute the causes of the Great Depression to speculators, Wall Street, business people, and rich people. Explain why The Banking Act of 1934 (Glass-Steagall Act) was enacted, and describe the effects. Explain why FDR to..

Causes of the great depression according to powell : List three causes of the Great Depression according to Powell, including monetary actions by the Federal Reserve Bank of New York in 1927-1929, explained what caused bank failures during 1929-1933 and explain why the money supply contracted by one-th..

Time is worth : Your car gets 9.5L/100 km at 90 km per hour (kph) and 11.5 L/100 km at 110 kph. At what speed should you make an 800 km trip: a.) If gas cost $0.90 per litre and your time is worth $18/hour? b.) If gas costs $1.00 per litre and your time is worth $12..

When the consumer price index : General Electric paid its line workers $12 per hour last year when the Consumer Price Index was 100. Suppose over the past year that deflation occurred and the aggregate price level fell to 90. Instructions: Round your answers to two decimal places. ..

User Account

All Pages