Products position is it''s image in the market

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Reference no: EM131228525

MARKETING

A product's position is it's image in the market. Most important, it is it's image in relation to competing brands. For example, if we say brand A is "strong", we mean strong compared to what? Obviously, we compare it with other brands. Discuss the positions of various brands, types, etc. of the following two products :

breakfast cereals

automobiles

You will need to introduce dimesions for comparision. For example, dimensions for clothing might be practical, stylish, traditional, expensive, etc. For each, try to compare two different brands on the dimensions you select.

Reference no: EM131228525

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