Products have ingrained trademarks and trade names

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Reference no: EM1348083

Presume your company already markets and sells these products in the U.S. The products have ingrained trademarks and trade names. Each of your products is measured to be the market leaders. Your company has positive to export these products to the listed countries.

Before your company begins exporting these products, you have been tasked to research how culture would determine product adjustments needed. These adjustments might include factors such as packing size, promotion, and advertising considerations. Etc. Don't worry if a market truly exists in the country but focus instead on how your product would be received in each country given that country's culture? Provide your analysis and evaluation of those areas you feel need to be modified or adjusted to meet the elements of the foreign country culture for the following 3 products: Swimsuits for Women in FRANCE, Men's neckties in Saudi Arabia, and Men's shoes in Russia.

Reference no: EM1348083

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