Reference no: EM132543534
Products: Goods and Services
Learning Objectives:
Recognize the multiple meanings of the term product.
Learn the distinguishing characteristics between goods and services.
Appreciate why the distinguishing characteristics between goods and services are important.
Acknowledge the core elements of the market offering.
Appreciate the factors affecting product line breadth and depth.
Reflection and Discussion
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
Some companies have traditionally been known for their excellence in tangibles, e.g., Xerox in copiers, IBM in computers, who now describe themselves as primarily service companies. Do you agree? What does it take for a company to declare itself as a service organization (e.g., a percentage of business, a certain strategy or mission)? What would it take for you to believe such a claim?
Assignment
This activity/assignment will help students understand the importance of retaining existing customers
Activity: Find a company offering different products and discuss what the company did to retain its customers under particular circumstances.
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Products-goods and services
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Products
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