Products can do to improve the accuracy of this approach

Assignment Help Operation Management

Reference no: EM132305485

1. You have been hired as the new marketing manager for a manufacturer of industrial fork lifts. One of your first tasks is to identify market segments for their products. Thinking about the requirements for effective market segments, what criteria would you use for evaluating the desirability of potential market segments? Identify the criteria, and in a sentence or two explain what each of the criteria means.

2. Phil Connor, the VP of Sales for Punxsatawney Products is deciding how to improve the firm’s sales forecasting. Currently they use a computer system that models sales mathematically based on past sales and economic data. Phil is considering a more qualitative approach to forecasting, particularly a forecast that combines the sales estimates of all the company’s salespeople. What is this form of forecasting called? What are some of the problems/limitations of this approach, and what are some things Punxsatawney Products can do to improve the accuracy of this approach?

Reference no: EM132305485

Questions Cloud

Retail store for selling in-season clothes at regular prices : Stevenson Apparel is a manufacturer of fashion apparel that has just opened its first large retail store for selling in-season clothes at regular prices.

Considering purchasing new phone system : Sherwin Williams is considering purchasing a new phone system for their corporate headquarters building.

Autonomous strategic behavior in management of innovation : Describe how 3M’s development of the Post-It is an example of Autonomous Strategic Behavior in the management of innovation.

Desire more collaborative exchange : What strategy Motoman could adopt to reach customers who desire a more collaborative exchange?

Products can do to improve the accuracy of this approach : What are some of the problems/limitations of this approach, and what are some things Punxsatawney Products can do to improve the accuracy of this approach?

What steps could boeing take to reduce these switching costs : What steps could Boeing take to reduce these switching costs? How could Airbus respond to strengthen its relationship with Delta to fend off this switch?

Buying organization at cleveland fabricating : Alice has been selling drill bits to the buying organization at Cleveland Fabricating for the past three years.

Key diversity terms-including types of discrimination : What diversity encompasses in the United States. Key diversity terms, including types of discrimination.

List the advantages of simultaneous product development : List the advantages of simultaneous product development.

User Account

All Pages