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Starbucks ' Coffee has thousands of coffee houses around the world, and this makes its products available to millions of consumers. However, Starbucks is not satisfied with this retailing channel; therefore, in your opinion, why would Starbucks also showcase its products in supermarkets, convenience stores, and other retail stores that do not carry the Starbucks name? How can this multichannel marketing strategy help the company in the long run?

Reference no: EM133443017

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