Products and services are spent on marketing efforts

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Reference no: EM132221397

1. In most markets, brands are under attack, private labels are growing. why are brands still important in consumer markets?

2. Some estimates suggest that 50 cents out of every dollar we spend on products and services are spent on marketing efforts. Why don’t we skip all marketing efforts and sell the products for 50 cents and save the customers the money?

3. Might it be appropriate to market the same product to different market segments using different appeals for each segment? Can you think of any examples?

Reference no: EM132221397

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