Reference no: EM132785365

HI6008 Business Research Project - Holmes Institute

Report on Research Design and Methodology

Assessment - Business Research Design and Methodology

Purpose:

This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research report.

Assignment 3 - the Research Design and Methodology - is to ensure each student is able to contribute to the construction of a written report demonstrating their understanding of the business research paradigm, appropriate methodology, data collection, analysis and interpretation.

You will work in a group of up to 3 persons. Your respective contributions will be governed by your Team Charter, which you produced at the same time as your Topic Approval submission. Additionally, you are required to append to this report a statement indicating ‘who wrote which sections'.

This assessment builds upon your Literature Review (assessment 2) in that you are now aware of what additional data is needed to lead you to the answer to your research question(s) (as defined in Topic Approval (assessment 1). Rather than search for additional secondary data, this methodology report requires you to specify what primary data you would hope to collect, by applying qualitative or quantitative methods. [Note that you are NOT required to actually go out and collect primary data].

In this assessment you will document what your team has decided as the most appropriate methodology. If you choose a quantitative approach, you will go ahead and state your hypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. If you choose a qualitative approach, you will go ahead and decide which method is appropriate, how you would design the questionnaire (including a few example questions), and state how you would collate and interpret your data. [Note that you are NOT required to actually obtain primary data].

Assignment Structure should be as the following:

1. Introduction (an edited and adjusted version of your topic approval) including a justification for your research question(s).
2. A detailed research methodology addressing the qualitative-quantitative debate, hypothesis (if appropriate), additional secondary data, proposed primary data sample size and sampling approach, questionnaire design factors (include some sample questions), data collection method, envisaged analysis and interpretation.
3. A summary of your findings OR what you would expect to find
4. A conclusion (relating back to your original research problem and question(s))
5. List of references in Harvard style (only for sources mentioned in this submission)
6. The appended statement of ‘Who Wrote What'

Attachment:- Group Report on Research Design.rar