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1: IMC
Can you think of an IMC campaign? Progressive is one example, but there are plenty out there. Feel free to go back in history and think of campaigns like IBM's launch of the personal computer using the Charlie Chaplin-like character or Coke's I'd Like to Teach the World to Sing campaign, or Apple's IMC campaigns used on every new product launch. Remember, don't just focus on the advertising. Find those other promotion tools they used to convey the selling proposition. You may want to read most of the week's readings before tackling this discussion topic to get a better idea of what all the promotion mix tools are, and how the AIDA model (as noted in the reading highlights in the example above) works.
You can use the bulleted example above as your format to keep it brief and simple.
2: Public Relations
Many companies with small budgets mistakenly think they can use "free" advertising as they define public relations. Indeed, some companies do rely only on public relations only if the unique selling proposition is so newsworthy that the news media will be the carriers of the company's message. Apple is a master at this whenever that company launches a new product.
Can you think of any other product that relied solely on public relations? What was it about its unique selling proposition that made this feasible for this company?
1. The following is the color triangle for matching stimuli of wavelengths 700, 546.1 and 435.8nm showing the locus of spectral colors. Assume a color in the blue-green range has the coordinates of r = -.50, g = +.75 (the dot in the diagram below)
Many new technologies appeared in the last 15 years including the Internet and e-mail. Many other technologies are used for communication and collaboration.
What was the reasoning behind the development of CLECs? How does this compare to the developments of traditional telephone companies getting into video services or video services companies getting into offering broadband internet access?
In 200 words or more if you were on the recruiting team to find a new CEO for a company where the board mandate was to focus on embedding innovation into the DNA of the company, what attributes would you describe as being the "must haves?" Watch t..
1) show the result of inserting the following values one at a time into an initially empty binary heap. (show the heap after the insert). use trees to illustrate each heap. 42,11,28,8,13,61,18 2) show how to the final heap created in the ..
Assuming you resolved the beginning of this chapter's modeling activity, how would you compare the following steps taken to design a communications system to the networking models used for communications?
Determine the octal value of a mask that can be inclusively ORed with the bit pattern in flag to reproduce the third and fourth bits of flag and set all other bits to 1. Again, the rightmost bit in flag is considered bit 0.
How much would it have cost to have corrected the fault during the specification phase? What should be the best answer to this question by a software engineering?
In an age of virtual worlds where people are spending inordinate amounts. Are we voluntarily gravitating to this world and giving up our real world experiences for virtual ones?
Q1. A(n) ____ class is a design identifier for a problem domain class.
First integer of input refers to the total weight the ship can carry. Second integer refers to the number of cargo present and the rest of the integers represents the individual weight of the cargo
A loan of $18,445 was repaid at the end of 11 moths. What size repayment check (principal and interest_ was written, if an a8.8% annual rate of interest was changed?
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