User Account

All Pages

Product team cialis-getting ready to market

Assignment Help Marketing Management
Reference no: EM132468593

Harvard Case

Product Team Cialis - Getting Ready to Market

https://drive.google.com/file/d/16fksNVtmEvQwxYjs6epqDZ9J6_Y7PTrc/view?usp=sharing

1. What are the most relevant dimensions along which to segment the patient market for ED treatment? Of the segments identified, which would you target initially with Cialis?

2. What is Viagra's positioning in the marketplace in 2002? How would you characterize the Viagra brand?

3. What would be the most effective way to position Cialis in the marketplace?

4. What marketing mix activities would accompany the launch of Cialis?

a. What would be the most important messages to communicate to the target patients? To physicians? To partners?

b. What medium would you use to reach each of these parties and what would your relative resource allocation be to each?

c. How would you price Cialis (assuming no health insurance coverage)? What type of promotions would you offer?

5. What competitive response do you anticipate from the other pharmaceutical companies?

Reference no: EM132468593

Questions Cloud

Compute the above indicated ratios for del bhd : Compute the above Indicated ratios for DEL Bhd. Evaluate the overall performance of the company as compared to the industry average ratios.
Demographics and geographic work well for netflix : Why doesn't a conventional segmentation approach based on demographics and geographic work well for Netflix?
Compute the hd vision bhd required sales : Calculate the break-even point (in RM and units) and the margin of safety (in percentage) for HD Vision Bhd. Compute the HD Vision Bhd required sales
Different between value proposition and mission statement : What is the different between value proposition and mission statement? And can you give example for this , please
Product team cialis-getting ready to market : What are the most relevant dimensions along which to segment the patient market for ED treatment? Of the segments identified
What revenue impact would your recommendations have : What sort of changes would you recommend? How would customers react? What revenue impact would your recommendations have?
Define environmental scanning : Define environmental scanning? Explain the importance of environmental scanning. Describe how environmental scanning helps marketers
Strategic customer segmentation and targeting : How does strategic customer segmentation and targeting helps businesses to be have a competitive advantage over their competitors.
Progression through the decision making process : Think of a significant purchase you have made recently and in 200 words outline your progression through the decision making process.

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain marketing mix in the planning process

What do you think might happen if no forethought is given to the marketing mix in the planning process

  Problems of overtime and truck waiting occur at ncc

Why did the problems of overtime and truck waiting occur at NCC only recently and why did increasing the capacity of the holding bins not help solve the problem of truck waiting to any great extent?

  Explain e-commerce site plan structure

Explain E-Commerce site plan structure and Populate A-F as much as possible with like planning of most any other online business

  Discuss the variables of the marketing mix

Discuss the variables of the marketing mix (product, price, promotion, and distribution) as they might relate to  A trucking company, A men's clothing store, A skating rink and A campus bookstore.

  Instantaneous voltage signal

The instantaneous voltage signal coming out of an electric generator is described by the equation:

  Explain why a marketing audit might be desirable

Explain why a marketing audit might be desirable-even in a well-run company. Who or what kind of an organization would be best to conduct a marketing audit?

  Benefits promised by the site for suppliers and purchasers

Go online to investigate the size of the industry served, the type of Net marketplace provided, the benefits promised by the site for both suppliers and purchasers, and the history of the company

  Select two major public relations campaigns from any three

select two major public relations campaigns from any three different organizations. prepare and submit a two to three

  Simple conversations to restore hope to the future

Margaret Wheatley, Turning to One Another: Simple Conversations to Restore Hope to the Future, The rise of social media and its power to instantaneously connect people to others is a testament to just how interconnected the world has become

  Plexet is a mid-sized manufacturing firm located in

global supply chain management and planning signed sealed and delivered?plexet is a mid-sized manufacturing firm

  Research for both marketers and consumers

Should marketers have access to such information? Discuss the advantages and disadvantages of such research for both marketers and consumers.

  What role collaborators play in the process

How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learn about? How the context of business is changing, if at all? What role collaborators play in the proces..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd