Reference no: EM133017394

Lululemon is a popular athletic apparel store which has grown immensely over the last 10 years. They gained popularity by using high quality material and creating a new and different type of clothing that is versatile for any occasion and any body type. In June of last year, lululemon recently announced they will be launching the new "Lulu Mirror". This mirror essentially acts like a television and offers live classes weekly in addition to on-demand workouts and one-on-one personal training sessions based on your preferences. Lululemon bought this product from a retailer at $500 million dollars in hopes that it would catch the attention of the public. Realistically there is no better time to launch this product seeing how the majority of people have transitioned their lives indoors. One issue with the launching of this product is that it has a strong competitor which is Peloton. Peloton was introduced before the pandemic happened and when covid-19 hit it inclined more people to purchase the product. However, one advantage of lululemon introducing the "mirror" is that it is financially more convenient than the peloton. It is cheaper than the peloton by 300-400 dollars. That being said, not only does it offer different services but it's more reasonable in price.

1: Do you think lululemon making this deal with "mirror" could help them make more clothing and apparel sales?

2: Do you think more people will feel inclined to buy this product based on the recent pandemic? Or is this a product that may fizzle out?

3:In your opinion is this product targeted to a specific group of people or can it be utilized by all?