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Product strategy

Assignment Help Management Theories
Reference no: EM13561542

Choose a company( Blackboard INC) and a business product (Learnline)

and plot its:

(1) Product Strategy

(2) Pricing Strategy

(3) Place/Supply Chain Strategy

(4) Promotion/Advertising Strategy and

(5) Promotion/Personal Selling Strategy)

Evaluate various marketing strategies and recommend the best one for your business product and support it with an effective implementation plan.

Demonstrate how this will contribute to meeting organisational and marketing objectives more effectively. Your analysis must use academic theories and frameworks to underpin your analysis as well research from wider sources to gain the necessary information. The analysis should lead towards the marketing strategy to achieve your market goals, followed by an effective implementation plan.

3500 (excluding cover sheet and appendices)

 

 

Reference no: EM13561542

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