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Product segmentation impact the product life cycle

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Question

Explain market segmentation; provide an example of a product that has been segmented. How does product segmentation impact the product life cycle? Next, using the same concepts behind market segmentation, discuss the differences between geographic, demographic, behavioral and psychographic segmentation. Include an explanation about why segmenting markets is a smart strategic move.

Also what is a positioning strategy? What are its elements? How is a positioning strategy connected to the marketing mix? Provide an example of a positioning strategy you have observed.

Reference no: EM133506308

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