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As the rate of innovation increases, companies face expanding product/service lines, shorter product and service lifecycles, and more frequent product/service transitions. All of these can bring tremendous value but also pose enormous challenges and risks.
The article "The Art of Managing New Product Transitions" by Erhun, Gonclave, and Hopman (2007) from the readings for this module includes a matrix titled "Product Drivers and Risk Factors," which focuses on Intel, a company that manufactures high-tech products (p. 76). Based on your readings and research, address the following issues:
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The Product Risk factor matrix has been developed for both the provided cases.The potential risks that the firm may face as a result of diversification of the business have been discussed as well.Additionally, recommendations have been added regarding the procedure for diversification through acquiring the aid of a third party.Please note that 11 slides were prepared.
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