Product-promotion-place of distribution and advertising

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Reference no: EM13855856

Choose a product (e.g., a tube of lipstick, 1 pound bag of coffee, 12 pack of beer) and find four brands that compete in this market space. The brands chosen should vary from low to high end. Determine the target market for each, how each brand positions their product/service, and how positioning is reflected in their price, product, promotion, place of distribution, and advertising.

Reference no: EM13855856

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