Product profitability to focusing on customer profitability

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How can we account for the upheaval in orientation from focusing on product profitability to focusing on customer profitability? If it's such a good idea, why didn't companies operate from the perspective of building customer value 50 years ago?

Reference no: EM131236559

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Product profitability to focusing on customer profitability : How can we account for the upheaval in orientation from focusing on product profitability to focusing on customer profitability? If it's such a good idea, why didn't companies operate from the perspective of building customer value 50 years ago?

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