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Product-price relationship

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In product-price relationship, there are three basic value positions:

1) high price because of the value it offers in the form of high quality, special features, or prestige.

2) Average price due to value in the form of good quality for reasonable price.

3) Relatively low price due to value in the form of acceptable price at a low price.

Explain how the automobile manufacturer Ford Motor Company markets products in all three value categories.

Reference no: EM131095289

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