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Product positioning strategies in international market

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Reference no: EM133539652

Activity 1

A marketing plan aids you in promoting items and services in your company that are relevant to your target market. In this activity you are required to discuss the following:

Steps to do marketing plan.

Identify main points that helps in reviewing past marketing plan.

List product positioning strategies in the international market.

Explain roles and responsibilities of stakeholders in promoting a marketing plan.

Activity 2:

This activity is a continuity from the previous activity.

After understanding the importance of marketing plan in workplace. Now you are required to analyse consumer behaviours considering the following things:

Methods to research consumer behaviours.

Main things affecting consumer behaviour.

Ways to investigate consumer needs.

Activity 3:

This activity is a continuity from the previous activity.

After developing methods for analysing customer needs for your business, you are required to gather feedback for identifying the gaps and improvements required to ensure compliance within the business:

Discuss various methods to gather feedback.

Identify the stakeholders for gathering feedback.

List down the benefits of gathering feedback.

List the communication techniques required to gather feedback.

Reference no: EM133539652

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