Reference no: EM131959374

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Four products on the market today that are using product placement in TV, movies, and videogames are:

• Coca-Cola
• Pizza Hut
• Subway
• McDonalds

The themes that are present among these products is that they all represent household consumer brands that promote the idea of bringing families and communities together through the consumption of their products. Each brand celebrates the diversity of its consumers and spreading global awareness in today's market.

The brand that I selected from "Best Global Brand's" list was L'Oréal because I have purchased many of the brand's products over the years and I support what the brand stands for. Based on its interactive charts, the brand has continued to grow at an increasing rate from 2002 to 2017. The brand is currently valued at 13.69 billion. (Shayon, 2017). The external factors that have affected consumer behaviors and strategies involved in keeping the brand on the "Best Global Brands" exclusive list are print and television ads featuring celebrity brand ambassadors that appeal to specific age groups with in the target market. In addition, its huge social media communities of followers on Facebook and Twitter have helped to spread awareness of the brand to potential consumers. L'Oréal also uses consumer research and current beauty trends to ensure that they develop products that are in demand in today's beauty market. (Shayon, 2017).