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The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. You may have heard this described as the 4 P’s of marketing (product, place, promotion, price). Review and understand the four parts of the marketing mix on pages 27-28 of your text. Then choose an idea, good, or service with which you are familiar and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you. Clearly explain each element.
1. Describe the product.
2. How is it distributed or placed?
3. How is it promoted?
4. How is it priced relative to competition?
The owner of an antique open-cockpit biplane keeps it at an airport near a college that has a good aviation program. The owner flies the airplane most weekends, and is often approached by youngsters who have been studying the history of aviation in t..
You just computed the EOQ for an inventory item using the (Q,R) system, and your answer is Q = 315 units. The item in question comes in boxes of 100, so you will need to round your answer. Which of the following presents the more valid logic: Round t..
Product A is assembled from two units of S1 and three units of S2. S1 is made of one unit of C1, four units of C2, and one unit of C3. S2 is made of three units of C2 and two units of C3.
Imagine you are creating your own Happening. Describe the conceptual ideas, the materials you would use, and the audience you would like to view and participate in your Happening. Be creative with your details–remember that this should be distinctive..
this assessment activity requires you to undertake an external and internal environmental analysis of a significant
Write a paper of 1,000-1,250 words that presents a research based communication strategy to facilitate buy-in and create awareness in the company about impending knowledge management initative.
Using a supply-and-demand graph and assuming competitive markets, show and explain the effect on equilibrium price and quantity of the following: A technological change that reduces the cost of producing X-Rays on the market for physician clinic serv..
Evaluate how organizational functions (such as marketing, finance, human resources, and operations) influence and determine the organizational structure of your selected organization.
If a person said to you, “It’s easy to reduce turnover – just pay people more money,” what would your response be? What is your underlying philosophy regarding work and equity? Would your answer change if you were in the employer’s or the employee’s ..
1. which project progress technique includes the essential features of a project plan budgeted cost of work
Entrepreneurs are generally not manufacturing whizzes. They are often focused on getting a new idea into a product and that product to market. And although they acknowledge the importance of manufacturing, their heart is often not in it.
Discuss how the following trends are changing the skill requirements for managerial jobs in the United States: (a) increasing use of computers and the Internet, (b) increasing international competition, and (c) increasing work-family conflicts?
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