Product or service that might be considered a blue ocean

Assignment Help Marketing Management

Reference no: EM13731719

Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance

A product or service that might be considered a blue ocean move and why

An alternative red ocean move for the same product or service along with the pros and cons of that strategy.

Reference no: EM13731719

Questions Cloud

Examine the relevant consumer behavior for target market : Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market

Many different concepts associated with oop : 1. (1) There are many different concepts associated with OOP (Object-oriented programming) like:· Class· Object· Inheritance· Polymorphism

Create a payoff table that specifies techware''s net revenue : Create a payoff table that specifies Techware's net revenue (in dollars) for each possible decision and each outcome with respect to the trend in the national economy.

What were the two most meaningful take-a-ways : What were the two most meaningful take-a-ways for you from this material and why

Product or service that might be considered a blue ocean : A product or service that might be considered a blue ocean move and why, A description of blue ocean strategy and its importance

Correlation between creativity and production : This class discussion focuses on the correlation between creativity and production when crafting a message. NOTE: Correlation can be positive or negative. Positive correlation refers to a situation when one value increases, the other value increas..

Create an master production schedule : Create an Master Production Schedule and a Material Requirement Planning Chart

Define herzberg theory : Define Herzberg's Theory. Identify specific proactive steps supervisors can take to influence employee motivation according to the theory. Discuss how different generations might or might not be motivated according to the theory.

Describe how your marketing efforts will change : A description of how your marketing efforts will change with each phase in the product life cycle

User Account

All Pages