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Product Mix and Product Life Cycle
For the last twenty years, your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. NutriA is in the mature stage of the category's life cycle; as a result, industry sales are flat. Your marketing manager decides that it is time to expand the depth of the product line and increase market share. He wants you to come up with a new health drink aimed at a younger market, the fifteen- to twenty-one-year-olds.
Explain the new product. Would you keep that same brand name or use a new one? Why? Would it be similar to or different from the existing drink? Why? If it would be different, explain how.
demand is expected to continue to grow until 2005, after which it is expected to plateau. Julie must select the appropriate forecasting method and estimate the likely forecast error. Which method should she choose?
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lately reported operating income of $2.75 million depreciation of $1.20 million and had a tax rate of 40%. The firm's expenses on fixed assets as well as net working capital totalled $0.6 million
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Calculate the productivity of the plant.
Brand image is one way a firm can differentiate its good or service. However, many questions are now being raised about the effect brand images have on consumer behavior.
Show the Pygmalion Effect -What is the Pygmalion Effect as it relates to leadership and management?
strong sense of purpose and tenacity leads to leadershipeffective leaders as opposed to non leaders have frequently
Is the measurement of customer satisfaction different for internal customers than external customers?
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