Product-middleman and environmental characteristics

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identify a channel strategy for Jamba Juice in Mongolia. Identify the factors that will influence the channel structures; customer, product, middleman and environmental characteristics. Identify the best distribution strategy for your market entry between using an established distribution channel or developing your own distribution channel.Identify the marketing channel that you would implement in your channel strategy(direct selling; selling through intermediaries; dual distribution; and reverse channels). Explain why this is the best distribution option for your country and product.

Reference no: EM131630616

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