Product-market matrix and innovation ambition matrix

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The “product-market matrix” and “innovation ambition matrix” are tools designed to help marketer managers sort through the approaches they can take with matching their products to the places they might sell them. Identity and describe the strategies and markets these model utilise to help managers make market decisions, incorporating how the four p’s are relevant at each “condition” referred to in the diagrams that describe these approaches.

Reference no: EM132123773

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