Product market categories-marketing communications

Reference no: EM1319767

1. Describe how marketing communications make products culturally relevant. Provide an example?

2. What media schedule do you think would be suitable for the launch of a new sports car? Would media schedule differ if the brand was unfamiliar or if the brand was BMW?

3. Give an example where communications has not only helped brands to gain market share but fundamentally changed their product market categories?

Reference no: EM1319767

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