Product market categories

Assignment Help Business Management

Reference no: EM1317815

1. Please give an example where communications has not only helped brands to gain market share but fundamentally changed their product market categories.

2. Describe how marketing communications make products culturally relevant. Provide an example.

3. What media schedule do you think would be suitable for the launch of a new sports car? Would media schedules differ if the brand was unfamiliar or if the brand was a BMW?

Reference no: EM1317815

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Product market categories : Please give an example where communications has not only helped brands to gain market share but fundamentally changed their product market categories.

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