Product market by hair color makes good marketing sense

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Reference no: EM132291519

You are the brand manager for a hair coloring product called “Grey Away.” Rather than take a mass market approach with variety to the men’s market you are considering segmenting the product market by color of hair ( ie, brown, black, blonde, and red and etc.) . There is no difference in the product results for use on any hair color but you hope to target market and advertise the product to each hair color segment separately. (1) Do you think segmenting the product market by hair color makes good marketing sense? (2) Why or why not? Use the key criteria or requirements for effective segmentation (like responds differently or assessable, etc.) to help support your answer in part 1? (Ch. 7 on requirements for effective segmentation or Week 4 lecture notes on Segmentation)

Reference no: EM132291519

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