Product managers can manage product lifecycle

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Reference no: EM133313668

Question 1.

Product managers can manage the product lifecycle by modifying the product so that customers perceive that it has more value, and what else?

Sue competitors for violating patents

Modify the market by finding a new target or new use

None of these

Never repositioning the product

Question 2.

If SunMaid Raisins launches a slightly modified raisin product into its current category (packaged fruit), the resulting product would be called a __________________. If the company decided to enter a completely new category using the SunMaid name, that would be a_____________________.

Brand extension; line extension

Line extension; brand extension

Brand stretching; co-brand

value generator; category extension

Reference no: EM133313668

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