Product lines as the company begins market planning

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Assume that you are the marketing director for Mattel Toys. Your boss, the company vice president for marketing, has decided that it’s time to develop some new objectives for some of their product lines as the company begins market planning. Your VP has asked you to help out by writing several initial objectives. Select any product line at Mattel and develop several objectives that fulfill the criteria for objectives discussed in the chapter.

Reference no: EM132090670

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