Reference no: EM131161364

Product Life Cycle Stories

Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you're going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.

Guided Response:

1. Review section 3.2 in our text regarding product life cycles.
2. Check out oursample life cycle Storifyregarding Polaroid Instant Cameras.
3. Identify an appropriate product, product category or brand.

• One that has moved through all phases of the life cycle
• Do a web search for dead brands or product fads. Or use thisarticle about bygone techfor inspiration.

Research your brand/product/category to answer the following:

• The approximate timing of each life cycle phase
• The key events that marked the start or end of each phase
• Use at least three sources and refer to our example as needed.

Create and publish a new Storify that contains the following:

• One section on each lifecycle phase. Briefly describe the phase, when it occurred for your product and the key events that started/ended the phase.
• At least one image or video (product shots, advertisements, etc.).
• Three APA formatted citations. Reference your sources at the end.
• When done, copy the link of your published Storify story.

Post your Storify link to the discussion forum below.

• In the title of your post identify your product/brand/category.
• In the body of your post, provide your Storify link. See our example.

Explore at least three life cycle Storifys for brand/products/categories other than the one you picked. Then answer this question:

• Of the products that you read about (including your own), which one best fits and least fits the classic life cycle curve? Explain why/how.