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A recent case of persuasive advertising that was a violation of an expressed warranty was a case involving Dr. Pepper, the makers of Snapple. Dr. Pepper promoted the Canada Dry brand of their ginger ale as actually containing ginger, which after some research was found that there was no "detectable" amount of ginger in the drink. Since ginger is promoted as a health benefit, sales skyrocketed for Canada Dry as consumers thought the drink was actually healthier than their other sugary sodas, which in all reality was not. Dr. Pepper now faces multiple false advertising lawsuits regarding the "real ginger" content
Harry and Melissa Jacobson produce handcrafted furniture in a workshop on their farm. They have obtained a load of 600 board feet of birch from a neighbor and are planning to produce round kitchen tables and ladder-back chairs during the next 3 month..
During the past 50+ years, the responsibilities of the human resource management profession have changed. Based on the provided resources (and others you might wish to use), share your thoughts about: The differences between the past and current role..
Each of the stages takes into consideration different aspects that you must apply and explain in your recruitment process model.
Maria Rojas is considering the possibility of opening a small dress shop on Fairbanks Avenue, a few blocks from the university.
Rational of self-interest change strategy: is one that attempts to convince individuals that the change is to their personal advantage. When this appeal is successful, strategy implementation can be relatively easy. example of this Rational of self-i..
Imagine you are resigning from the position of administrative assistant. Write a resignation letter to the CEO giving the reason for resigning from the position
What are some of the Managerial implications of the "global village?" With regards to large organizations, what is the significanca between a multi-national corporation and a trans-national corporation?
Quick Meal is an international fast-food chain that operates in many countries. Company management wants to apply a uniform standard of business ethics, modeled after U.S. practices, to all of its stores worldwide. When Quick Meal opened a new store ..
Drucker died before the explosion of Soclail Media and the supporting technology that helps us measure.
If the economic order quantity (EOQ) assumptions are met and a company orders the EOQ each time an order is placed, then the
Using your book please describe the systems perspective. Why is synergy important?
The manager of a regional warehouse must decide on the number of loading docks to request for a new facility in order to minimize the sum of dock costs and driver-truck costs. The manager has learned that each driver-truck combination represents a co..
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