Product knowledge affect problem solving process

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Reference no: EM131030888

Question 1: Consider a product category in which you make regular purchases. How have your belief strengths and evaluations and brand attitudes change overtime? What factors or events contribute to those changes?

Question 2: Discuss how consumer's involvement and their activated product knowledge affect the problem solving process during purchase decisions for products like buying a new car, an engine oil, a cough remedy, and health insurance.

Reference no: EM131030888

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