Product increasing breadth or depth of the product line

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Reference no: EM131122095

Provide a 250+ word response to the following question. Please separate your answers by the parts of the question.Visit a local retailer and while you are there, you need to find a NEW product. It could be identified on the store shelf or on the packaging of the product, but be sure it is identified as NEW to the market. Then, please answer the following questions:

1. What is the name of the product? Do you think this product is increasing the breadth or the depth of the product line? Why did you choose your answers? Support this argument with course material.

2. Is the brand name of the product a good fit for the product? Why or why not? Again, support this argument with course material.

3. Did the maker of the product use packaging and labeling well? List and describe the packaging or labeling strategies you see being used.

4. Do you think this new product will diffuse quickly or slowly through the marketplace? Why? Go into detail using at least one of the characteristics influencing the diffusion of innovation (found on page 264) to support your answer.

Reference no: EM131122095

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