Product in terms of demographic-behavioural characteristics

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Reference no: EM132241384

The George Foreman Grill is a compact cooking appliance with a double-sided cooking surface that is angled to allow fat to drip off the food and out of the grill. Describe a likely target market for this product in terms of its demographic and behavioural characteristics. How does this target market rate with respect to size, growth, and structural attractiveness?

Reference no: EM132241384

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