Product in spite of complaints and other negative feedback

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LO.5(External failure cost; research; writing)Many companies' products have had ?Laws; some of these companies have been more forthcoming than others in publicly acknowledging such ?aws.

a. Do you think admitting that a product is defective hurts or helps a company's repu- tation? Explain the rationale for your answer.

b. Discuss the costs and bene?ts of halting sales when product ?aws are discovered.

c. Use the Internet to ?And an example of a company that has continued to sell its product in spite of complaints and other negative feedback about quality. What have been the results?

Reference no: EM131086582

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