User Account

All Pages

Product from the nestle company to evaluate

Assignment Help Marketing Management
Reference no: EM132035228

Help me choose a product from the Nestle Company to evaluate.

Your discussion should include:

  1. Select one (1) of the company's brand names. 
  2. Evaluate this brand name. How do you think the brand name was chosen? Does it suggest the product benefits? Does it fit the company or product name? Is it memorable, distinctive and positive? Is it simple and emotional? 
  3. In your opinion, is the brand name effective? Why or why not? 
  4. Select one (1) of the company's products and evaluate its packaging. (Note: This does not have to be the same product that you chose for discussion of brand name.) How does this packaging meet the challenges in terms of: (a) attracting customer attention; (b) addressing environmental concerns; (c) health, safety and security issues; and (d) cost reduction.
  5. In your opinion, is the packaging effective? Why or why not?

Reference no: EM132035228

Questions Cloud

Improve branding position : Why do you believe this is the case? What specific actions should the company take in order to improve their branding position? Provide examples.
Identify company with great brand and market position : Identify a company with a great brand and market position. Provide insight as to their strategy and give examples of how this may have been accomplished.
Describe the marketing concept : What are the two key characteristics of the marketing concept? Describe the marketing concept.
Legal and ethical behavior in marketing : Explain and discuss the differences between legal and ethical behavior in marketing. Specific examples of each behavior
Product from the nestle company to evaluate : Select one (1) of the company's brand names.
Describes five product levels : The text describes 5 Product levels: The Customer Value Hierarchy.
Describe how the company segments : 1. Describe how the company segments (demographic,psychographic,behavior,ethic ) their global markets.
Guarantees impact a purchaser decision : How can packaging, labeling, warranties and guarantees impact a purchaser's decision? Provide examples for each area.
Criticized for advertising explicit sex : Abercrombie & Fitch have been criticized for advertising explicit sex in their clothing catalogues which are targeted to teenagers.

Reviews

Write a Review

Marketing Management Questions & Answers

  Evaluate the media plan based on the three ads

Evaluate the media plan based on the three ads you've examined. Think about where you found them/where they would be placed.

  Explain secure e-commerce and selection of a service provide

Explain Secure e-commerce and selection of a service provider and should take into consideration when selecting an ISP and ASP

  Explain e-commerce in the public and private sectors

Explain E-Commerce in the Public and Private Sectors and what role do you think that quality plays when considering e-Commerce

  Evaluate branding strategies by applying appropriate market

Assess consumer trends and business ethics for determining their potential impact on branding image and business success in a global environment.

  How does the film relate to marketing

How does the film relate to Marketing? Research Sin Represas. Why is this an important movement? Describe the difference between: Living to work and working to live. Provide an example from the film or your lives.

  Discuss why factors of production move internationally

Briefly discuss why factors of production move internationally. Do you think it is wise for factors of production to move? Do you think with the movement of these factors it will increase or decrease exports and imports? Why, or why not

  Explain sweet treats - target market

Explain Sweet Treats - Target Market and where is the location of your business and use one of the common segmentation methods

  Identify as many existing scales as possible

Identify as many existing scales as possible that measure attitudes toward members of offer races. Locate two or three of these scales.

  Recognize two future trends influenced by ethical issues

Recognize the minimum of two future trends which will be influenced by these ethical issues. Give the analysis of how current ethical trends may influence future of business communications.

  Determine who is responsible for ideation

Determine who is responsible for ideation and who serves as the idea manager and provide an outline of the responsibilities of the idea manager

  A market research survey to determine purchase likelihood

A manufacturer of a new electronic product PONITES conducted a market research survey to determine purchase likelihood of its new brand for different prices.

  Assignment- motivating employees

Assignment: Motivating Employees- Employees who are satisfied and feel fulfilled in their jobs will be more productive

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd