Product early in maturity phase of product life cycle

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Reference no: EM132296094

1. The primary reasons that companies opt to expand into foreign markets are to

grow sales faster than the industry average, reduce the competitive threats from rivals, and open up more opportunities to enter into strategic alliances.

avoid having to employ an export strategy, avoid the threat of cross-market subsidization from rivals, and enable the use of a global strategy instead of a multidomestic strategy.

boost returns on investment, broaden their product lines, avoid tariffs and trade restrictions, and escape dealing with strong labor unions.

gain access to new customers, achieve lower costs, enhance the company's competitiveness, capitalize on core competencies, and spread business risk across a wider market base.

raise the entry barriers for industry newcomers, neutralize the bargaining power of important suppliers, grow sales faster, and increase the number of loyal customers.

2. The purpose of managing by walking around or MBWA is to

give employees a chance to make suggestions for improvement.

learn more about company operations and see how activities are really being done.

be visible and accessible to employees

gather information about what strategy to follow and to learn what competitors are doing.

gather information about what is happening from people at different organizational levels and learn firsthand how well the strategy execution process is proceeding.

3. The proper Line of Business (LOB) strategy for a product early in the maturity phase of the product life cycle is:

increase price to discourage sales

cost leadership

market focus

product differentiation

reduce quality to save money

4. The proper generic line of business (LOB) strategy for a product early in the introduction phase of the product life cycle is:

determine the point of diminishing returns on quality

minimize vertical and horizontal collaboration

product differentiation

cost leadership

market focus

5. Regarding line of business (LOB) strategy and operations strategy, during the maturity phase of the product life cycle:

innovation should be focused equally on product and process innovation

innovation should be focused on process optimization

innovation should only be technology based

innovation is not important

innovation should be aimed at creating job satisfaction for workers

Reference no: EM132296094

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