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Product differentiation strategy by emphasizing

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Ryanair, Walmart, Timex, Casio and Hyundai are all often cited as examples of firms pursuing cost leadership strategies, but these firms make substantial investments in advertising, which seems more likely to be associated with a product differentiation strategy. Are these firms really pursuing a cost leadership strategy or a are they pursuing a product differentiation strategy by emphasizing their lower costs?

Reference no: EM132995654

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