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Product differentiation-flexibility and real options

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Reference no: EM133041240

Part A: Product Differentiation

Part A refers to the material discussed in Lesson 5 of this course. Using logical, clear writing, do the following:

  1. Define product differentiation and discuss the role that customer perceptions play in product differentiation.
  2. Identify the three broad categories of product differentiation and two bases of differentiation under each category.
  3. Explain the relationship between product differentiation and managerial creativity.

Part B: Flexibility and Real Options

Part B refers to the material discussed in Lesson 6 of this course. Using logical, clear writing, answer the following:

  1. What is strategic flexibility? Why is it thought of as a third generic business-level strategy?
  2. What are strategic options?
  3. What are real options?

Reference no: EM133041240

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