Product development strategy market penetration strategy

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1. A hand lotion company decided to run a BCG Matrix analysis on its business. What did they potentially discover? their raw shea butter lotion was a market leader, generated the most revenue of any of their products, and was their cash cow their kids lotion generated average product revenue and was their cash cow their lotion for snakes and lizards had a low market share but was considered their cash cow

2. A company that produces gift cards for various retail stores implemented a marketing campaign that for a limited time offered a 10% discount on gift cards if you purchased three or more at the same time. It also ran new commercials close to school graduation times to capture this new market beyond its usual holiday gifts market. This company was demonstrating which marketing strategy? market development strategy product development strategy market penetration strategy.

Reference no: EM132306283

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