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Product development or management process for the innovation

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Reference no: EM131323582

Q1 - How can the risks of innovation be addressed and/or managed?

Q2 - How can organizational alliances be used to support implementation?

Task 1

Write a 400 to 450 word article describing a product development or management process for the innovation selected.

The Selected Idea

The selected idea for the next phase was for Hailey's innovation, the NewBlue. This is something that our team felt was a need amongst Americans when it comes to cars that do not have hands free capability. The NOMMAR innovation model was used for this innovation. NOMMAR stands for: Need, Options, Market, Model, Approachable, Relevant.

Reference no: EM131323582

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