Product development issues

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This discussion question is, in many respects, really about the essence of Marketing!! I am sure you have all heard the expression(s) that the "customer is king" or "the customer is always right" or variations along those lines. 

Comment on the following question: How can this (the customer as king deal) be both a benefit and a burden from a marketing manager's perspective? 

Think about things such as life time value, service considerations, product development issues, etc. In other words, attempt to really isolate the issues rather than speaking in broad generalities

Reference no: EM132474932

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