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Product can make difference with achievement realization

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Explaining how the following reference/article: Kang, D. S. (2010). Understanding of consumption behaviors in art and cultural sectors for developing successful communication plans. Journal Of Targeting, Measurement & Analysis For Marketing, 18(3/4), 263-279. doi:10.1057/jt.2010.13

Compares to my thought of how, "Product can make a lot of difference with achievement realization. If the company one is modeled after sells soft drinks and the other sells pencils there are things that must be taken into consideration. Not only would cost of manufacturing be different, variables such as fuel costs, electricity, commodity prices and profit to product mark- up profits or losses would also be different. It would be like comparing apples to oranges (Kang, 2010)."

How can I clarify this statement to relate to the article above?

Reference no: EM13908964

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