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Product branding-multibranding approach

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Max Consumer Goods is a manufacturer of common household appliances such as vaccums, hair dryers, toasters, and blenders. Determine the most appropriate strategy for its branding/naming. Should you use a multi product branding or multibranding approach? Explain your choice. Provide two advantages and two disadvantages of your approach in terms of branding.

Reference no: EM133259232

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