Product availability and decrease inventory investment

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Reference no: EM132115408

1. What is a customer relationship management (CRM) program? Describe one CRM program you have participated in as a customer. What types of information is the retailer collecting from you and how are they using it to increase profits?

2. Explain how an efficient supply chain system can increase a retailer's level of product availability and decrease its inventory investment.

Reference no: EM132115408

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