Product and service strategy

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Reference no: EM132237812

Write a marketing strategy for a indoor sports complex that should outline your strategies for product/service mix, pricing, promotion, place/location, and positioning.

1. Product/Service Strategy – what mix of products and services will you sell and how does that best meet customer needs and how does it compare to your competitors.

2. Pricing Strategy – how will you price your products/services relative to competitors, and what impact will that have on your volume of sales.

3. Place/Location Strategy – how will the proposed or current location of your business best meet the needs of your customers and/or create an advantage over competitors.

4. Promotional Strategy – how will you promote your business and how will that make customers aware of your business and motivated to buy your products/services.

5. Positioning Strategy – what values do you want potential customers to associate with your business, and how will they set you apart from the competition.

Reference no: EM132237812

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