Product and service strategy

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Reference no: EM131224852

Suppose you have started a new business of making a wireless and waterproof Bluetooth headset with a waterproof rating of IPX8. Write 500 words on Marketing program of your company covering the following topics.

(a) Product and/or Service Strategy - This section describes in detail three key elements of the company’s product strategy: the product line, its quality and how this is achieved, and Its “cutting edge” packaging. (see Chapters 10 and 11)

(b) Price Strategy - This section makes the company’s price point very clear, along with its price position relative to potential substitutes: (see Chapters 13 and 14)

(d) Place (Distribution) Strategy - Described in this section are: the present method of distribution, the new method of distribution to be used when the increased sales volume makes it feasible. (see Chapters 15 and 16)

Reference no: EM131224852

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