Product analyst working in a consulting firm

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Reference no: EM13672256

Imagine that you're a product analyst working in a consulting firm. Your job is to evaluate where various products are on the product life cycle curve. Pick three products with the following characteristics:

Product 1 has been around for more than 25 years with little change.
Product 2 was released relatively recently, in the last two or three years.
Product 3 was released very recently, in the last two or three months.

Write a two-page (500- to 750-word) paper that uses two additional resources other than your textbook and that addresses the following prompts:

Describe these products and the products' target audiences.

Analyze how the social and cultural behaviors and personal characteristics of the target audiences affect the marketing of the three products.

Explain how the characteristics of the target market change as each product moves through the life cycle.
Outline any ethical considerations the companies you are consulting for might face.

Reference no: EM13672256

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