Product advertisements focus on

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Reference no: EM132264832

1. Product advertisements focus on

A. obtaining inquiries.

B. selling a good or service.

C. advocating a political position.

D. persuading opinion leaders.

E. raising money for a worthy cause.

2. When trying to place a value on an existing business it is best to use?

A. The balance sheet method

B. the market approach

C. the earnings approach

D. all of the above

3. By marketing her goods via email to existing and prospective customers Chris is participating in

A. Viral marketing

B. Ecommerce

C. Ebusiness

D. Digital communication

4. This is a Useful tool for analyzing or assessing the current competitive environment in which you are looking to start a business

A. Feasibility analysis

B. Swot analysis

C. Porters five forces model

D. A business model diagram

5. Reminder product and brand advertising is typically used to

A. inform the target market.

B. state the position of the advertiser on an issue.

C. persuade the target market.

D. identify the target market.

E. reinforce previous knowledge of a product.

6. If a buyer does not cover after a seller's breach, he may recover only _________ damages from the seller.

A. Contract compensatory

B. Consequential

C. Punitive

D. The buyer may collect no damages at all.

7. Which of the following is not a source of political risk in many countries?

the presence of military turmoil

the presence of social unrest

the presence of the rule of law

the presence of violent conflict

8. Which of the following does NOT describe a situation in which personal selling occurs?

A. a clerk at the jewelry counter

B. a telemarketer selling magazine subscriptions

C. a stockbroker using a video teleconference to tell customers about a new retirement plan

D. a mail-order catalog featuring homemade candy

E. the host of a television home shopping program demonstrating gardening tools

Reference no: EM132264832

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