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Producing winter sports equipment

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Winter wonder inc is a leader in producing winter sports equipment, including skis and skates, recently the firm decided to expand into the bobsled market and acquired sleds by bob inc. The company produced bobsleds but its sales how slowed. The managers of winter wonder convinced themselves that they were able to manager the business of sleds by bob more effectively even though they had no experience in the bobsled market. However this move backfired and the sale of sleds by bob's bobsleds plummeted. Which of the following terms is often used to describe the scenario?

Reference no: EM132165912

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